If you don’t already have a robust b2b ecommerce website, then you are already falling behind your competition. The money that has gone into b2b ecommerce platforms has continued to increase dramatically, and it is expected to continue to do so, and the predictions are that by 2019 the b2b ecommerce market will be worth 1.1T dollars. Obviously, this tells you that this is a market you should get behind, and fast, and if you are just starting out or are already in the game, here are three trends that you should definitely follow.
Make your website mobile-friendly
This type of a move really is a no brainer since we now live in an age where pretty much everyone does most of their work on their mobile devices. The time where only middle-aged people were the ones making purchasing decisions are gone, and, in fact, research has shown that a whopping half of the b2b buyers are actually millennials. Since that age group is one that has pretty much grown up with mobile devices in their hands, if you want your b2b ecommerce website to thrive in 2017 and beyond, then you need to make sure that your website is mobile-friendly.
Invest in a seamless online-offline integration
Even though having top-notch technology is key to any successful business in this day and age, the human touch is still necessary as well. Most of the b2b purchasing decisions involve multiple stakeholders, sales representatives are still a key part in making sure that every decision maker is on board with the purchasing decision. Everything that happens online, form inquiries to interactions and online purchases, needs to be transferred to the sales team in a seamless fashion so that they can take it from there and continue the conversations, offer valuable human connection that will help build loyalty and a relationship with your customers as well as address any type of objections that they might have.
You need to have a good streamlined backend technology
If you want to give your customers the optimal user experience, you need to make sure that you can seamlessly integrate a variety of different functionalities. This, however, can cost any company a lot of money as well as time which is why most b2b ecommerce companies are adopting “born-in-the-cloud” b2b ecommerce platforms for their websites in order to be able to streamline maintenance, augment customer experience, reduce the overall cost of ownership and reduce the amount of errors.
Now that you know which trends you should look out for and which steps you should take, it’s your turn. Choose a b2b ecommerce software solution, implement the trends and start a website that has a great potential for efficiency and success.