Top 4 E-commerce Websites Design Trends That Everyone Is Yearning For In 2017 And Beyond


The web is becoming a real deal in the business world. Everyone is moving to the virtual platform to try their luck and earn extra coins. Just like any other field, the internet world is evolving daily. Innovations are becoming the nature of online businesses.

As more and more businesses join the virtual platform, your e-commerce website design is becoming critical. How you design your website is determining your attractiveness to the customers and your competitive positioning.

With this information, adapting the best web design in your e-commerce site is the key to beating the competition in 2017 and beyond. Here are the top four e-commerce design trends that will make your sight stand out and:


a.    Animations designs

As you know, online shopping is sometimes dull as you do not interact with the product you are purchasing. Instead, you only rely on the pictures uploaded and product descriptions. However, to break the boredom, web designers introduced animations on e-commerce website designs.

Rather than having static background images, the designers put an animated background that offers you almost the same shopping experience you would get in real life. Also, all the ads and banners apply the same trend making your website enjoyable and full of fun.

b.    Mobile responsive designs

Mobile devices are becoming central shopping points. In the past years, designers developed sites for desktops. After this, they would ensure it can adapt and respond to various mobile device screen sizes.  Currently, the trend is changing. Modern designers are developing sites in the reverse process.

First, they are designing the e-commerce sites for mobile devices and make it responsive to desktop screens. This trend is happening due to the increase in the usage of mobile devices in shopping activities. Hence, if you want to stand out in 2017 and beyond, you must ensure that your web design is giving a quality shopping experience to your customers regardless of the device they are using to shop.

c.    Material design evolution

If you use an Android device, then you are familiar with this website design. Since its introduction in 2014, the material design is earning a central position in the e-commerce industry. More and more organizations are adopting it. Importantly, it is becoming the dominant website and brand positioning aspect. 

Also, the design features such as responsive animations, card-like layouts, and transitions make your site to look unique.  As such, if you want to be among the modernized e-commerce business, adopting this design is recommended. 

d.    Lazy loading and long scroll

In the current decade, web designers are trying to do away with next page clicks and delayed loading. Notably, as many people go mobile, the next page click is now an annoying trait that is making online shops to lose sales.

In this regard, lazy loading and long scroll design are taking shape in e-commerce website designs. Here the users only need to open on a page and scroll down to view various item without necessarily clicking to the next page.

Through this design, you can display more than 50 items on one page.  Hence, you boost your customer user experience which helps you to make more sales. For this reason, if you want your e-commerce website to stand out in 2017 going forward, it is essential to consider the long scroll and lazy loading design.


As you know, being on par with the changes in your area of operation in any walk of life is the key to success. When operating an online business, adopting the trending e-commerce website designs offers you an upper hand and competitive advantage. Hence, applying any of the above configurations will uplift your e-commerce website and make it stand out.